What else can you sell?

26 January, 2007

Some other ideas to whet your customers' appetites and improve your profits

The Whisky Tasting Game

Add some excitement to your whisky shelves with a tasting game that tests players' knowledge of the great malts of Scotland.

For 122 shoppers get four 70cl bottles of different single malts, Scottish-themed menus, place cards, instructions and score sheets. "The game is a great excuse to give your taste buds a trip around some of Scotland's finest distilleries while gambling in drams as you guess the malts and play the whisky quiz," a Gourmet Games spokesman said.

Or tempt your customers with a miniature version of the full-size tasting game. Containing four 5cl miniatures, it's ideal to play after dinner (rrp 22).

Gourmet Games 0208 660 2943




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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