Smoothly does it for The Skinny Cow

26 January, 2007

Richmond is targeting health-conscious shoppers with the launch of The Skinny Cow Smoothies Sticks.

Available in two flavours - Tropical Whirl and Berry Blush - the smoothies will go on sale at the end of February in packs of four (rrp £2.29).

During 2007 Richmond will invest £2 million in advertising campaigns for the Skinny Cow portfolio, with ads for the new smoothies reaching TV screens in February. Press ads will also be used to support the launch.

Brand manager Nicola Hubbs said: "Consumers are looking for healthier products with increased fruit content. We are extending our branded sticks range into luxury fruit refreshment as our research has shown that 76 per cent of consumers want to buy these types of products.

"Retailers have a great opportunity to boost sales by capitalising on this demand."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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