Top Tip

26 January, 2007

If you want to irritate your customers, have your assistants give any change as notes first then coins on top. This incapacitates half of your valued client s' available hands while they struggle to separate coins for the pocket and notes for the wallet while they tut inwardly. Alternatively, coins in the palm then notes for the closed hand and thumb considerably reduces irritation and creates a happy punter. Simple really. Why the big shopkeepers can't include this in their training defeats us.

Richard Joynson, Loch Fyne Whiskies, Inveraray, Argyll

Are you itching to share the secrets of your success with other retailers, or can you offer pearls of wisdom on how to make money, save time or deal with irritating customers? Just send us your Top Tip and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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