Thai beer's boxing clever with sports

09 February, 2007

Thai beer Singha

is sponsoring the WBC Muay Thai Boxing Championship in London on Feb 25.

The championship highlight is the first fight between English champion Steve Wakeling and Thai favourite Lamsongkram, which will be shown on Sky Sports.

Singha Beer UK PR &

marketing manager Donna Tirrell said: "The art of Muay Thai is widely practised throughout the UK. Sponsoring the WBC on Sky Sports will encourage Thailand's national sport to be practised more and more throughout the UK, promoting both Muay Thai and Thailand as a whole."

The official weigh-ins for the WBC fights are to take place in Harrods the day before the event.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter