Cadbury returns to the Flake girl

01 February, 2009

Cadbury Trebor Bassett has relaunched its Flake girl ads in the largest marketing campaign for the brand in four years.

Directed by a

Hollywood director, the TV and cinema segment continues the theme of a lone girl enjoying a "private

Flake moment". It will be supported by a £5 million marketing spend that includes a new website, nationwide sampling and ads in women's magazines. Head of customer relations Mike Tipping said: "We're delighted to announce†that Cadbury Flake will once again be†advertised using†the iconic Flake girl."

The first Flake ad was launched in 1959, and the brand's advertising was recently voted the nation's favourite ad by ITV viewers, Tipping added.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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