MARKET MONITOR A graphic guide to the off-trade

09 February, 2007

They may speak the same language, but research from Wine Intelligence's new Vinitrac Global Monitor has found that British and American wine drinkers choose wine in very different ways, says Wine Intelligence's Richard Halstead. "Unsurprisingly, considering the labelling practices of most New World wines, the number one choice cue for both nationalities is grape variety. However, Americans are significantly more brand loyal than their British counterparts and give a greater importance to the label appearance. Americans are also more likely to take recommendations from friends and family over shop staff. The British are more likely to consider country of origin important when choosing wine and are considerably more promotion sensitive than the Americans."

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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