MARKET MONITOR A graphic guide to the off-trade

09 February, 2007

They may speak the same language, but research from Wine Intelligence's new Vinitrac Global Monitor has found that British and American wine drinkers choose wine in very different ways, says Wine Intelligence's Richard Halstead. "Unsurprisingly, considering the labelling practices of most New World wines, the number one choice cue for both nationalities is grape variety. However, Americans are significantly more brand loyal than their British counterparts and give a greater importance to the label appearance. Americans are also more likely to take recommendations from friends and family over shop staff. The British are more likely to consider country of origin important when choosing wine and are considerably more promotion sensitive than the Americans."

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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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