MARKET MONITOR A graphic guide to the off-trade

09 February, 2007

They may speak the same language, but research from Wine Intelligence's new Vinitrac Global Monitor has found that British and American wine drinkers choose wine in very different ways, says Wine Intelligence's Richard Halstead. "Unsurprisingly, considering the labelling practices of most New World wines, the number one choice cue for both nationalities is grape variety. However, Americans are significantly more brand loyal than their British counterparts and give a greater importance to the label appearance. Americans are also more likely to take recommendations from friends and family over shop staff. The British are more likely to consider country of origin important when choosing wine and are considerably more promotion sensitive than the Americans."

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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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