Thai beer's boxing clever with sports

09 February, 2007

Thai beer Singha

is sponsoring the WBC Muay Thai Boxing Championship in London on Feb 25.

The championship highlight is the first fight between English champion Steve Wakeling and Thai favourite Lamsongkram, which will be shown on Sky Sports.

Singha Beer UK PR &

marketing manager Donna Tirrell said: "The art of Muay Thai is widely practised throughout the UK. Sponsoring the WBC on Sky Sports will encourage Thailand's national sport to be practised more and more throughout the UK, promoting both Muay Thai and Thailand as a whole."

The official weigh-ins for the WBC fights are to take place in Harrods the day before the event.




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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