Cadbury returns to the Flake girl

09 February, 2007

Cadbury Trebor Bassett has relaunched its Flake girl ads in the largest marketing campaign for the brand in four years.

Directed by a Hollywood director, the TV and cinema segment continues the theme of a lone girl enjoying a "private Flake moment". It will be supported by a ú5 million marketing spend that includes a new website, nationwide sampling and ads in women's magazines. Head of customer relations Mike Tipping said: "We're delighted to announceáthat Cadbury Flake will once again beáadvertised usingáthe iconic Flake girl."

The first Flake ad was launched in 1959, and the brand's advertising was recently voted the nation's favourite ad by ITV viewers, Tipping added.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter