Masterfoods has put Twix on ice

09 February, 2007

Masterfoods is rolling out a direct mail and advertising campaign for its new Twix ice cream bar. Twix 'Xtra is a crunchy Twix biscuit covered in dairy ice cream and topped with caramel and milk chocolate. It is available in packs of six (rrp 2.49).

Masterfoods' sales team will be visiting retailers across the country offering ice cream deals and POS material, along with merchandising and stocking tips. Brand manager Laura Sheard said: "As a variant of a brand that consumers know and love, our new product is expected to be equally as popular."

Masterfoods 01753 550055




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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