McCoy's tries a couple of new jackets

09 February, 2007

McCoy's is marketing its new jacket potato filling-flavoured crisps as "the real bloke's snack brand".

Limited edition McCoy's Jackets will be available from March in two flavours - Sour Cream & Chive and Melted Cheese & Bacon - with a recommended retail price of 44p. There will also be a six-pack (rrp 1.41) including Chilli Beef flavour.

Customer marketing director Mark Sugden said: "These latest additions to the range will help drive further incremental growth to the category and profits for retailers."

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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