Sharing bags get the Go Ahead

09 February, 2007

United Biscuits has branched out into sharing bags with new bigger-size packs for its Go Ahead brand.

For a recommended retail price of £1.19, the 150g Crinkly Crisps

sharing bags come in three flavours - Sea Salt & Cracked Black Pepper, Thai Sweet Chilli & Lime and Tomato, Basil & Mozarella. The revamped packaging features clearer labelling on calorie and nutritional content.

The Go Ahead portfolio will be supported by a £2.5 million marketing spend in 2007, and three mass door drops have been planned, according to the company.

United Biscuits 0870 124 5566




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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