COMPETITION

09 February, 2007

Retailers with an eye for an upward trend will be filling their shelves with premium cider this year

With premium ciders growing at a spectacular 146 per cent in volume (ACNielsen, Sept 2006), award-winning Merrydown is ready for the rush.

Merrydown

Vintage Cider, in stylish glass litre bottles designed for standout on shelf, is made from crisp Cox and Bramley apples - not bitter cider apples - and fermented with Champagne-style yeast for a deliciously refreshing taste with no artificial sweeteners or colourings. Merrydown Vintage is also available in 44cl cans.

OLN has teamed up with Merrydown to offer three winners each the chance to win a case of 1-litre Merrydown Vintage Dry and a case of Merrydown Vintage Medium. To get your hands on the prize, simply answer this question:

W hich apple varieties are Merrydown

Vintage Cider made from?

Send your answer, with your name, address and telephone number, by Feb 23, to: OLN/Merrydown offer, Field House, 8 High Street, Hu rstpierpoint BN6 9TY.




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COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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