In Brief

23 February, 2007

Focus on education

The WSET is to produce DVDs to supplement its classroom-based and distance learning courses. The DVDs will be presented by Masters of Wine Tim Atkin and Alastair Peebles, who will interview key winemakers and industry personnel to help improve learning. The body also announced it will exhibit at consumer events run by generic bodies, including Wines of New Zealand and Wines of Australia. Ian Harris, of the WSET, said: "Tying in with the generic bodies' drive to educate consumers is a natural fit for WSET."

Vodkat ads banned

An ad campaign for lower-strength vodka brand Vodkat has been banned after the Advertising Standards Authority received 32 complaints about it appealing to teenagers. The TV and press campaigns created by agency Poulters featured men and women dressed for clubbing and was dubbed "irresponsible" because it suggested that drinking the product could contribute to popularity, attractiveness and confidence. 

Futter's off

Asda beer buyer Ged Futter is leaving his role after four years. From April, Jill Wilson will be Asda's ale and cider buyer and CJ Antal-Smith will return from maternity leave to take on the category buying role. Futter told OLN that he would be moving on to a different area.

 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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