Brands Report 2007

23 February, 2007

Compiled by Graham Holter, Rebecca Evans, Christine Boggis and Laura Clark

Lager, cider and New World wines are in - and Guinness is out. Ireland's best-loved stout has been edged out of the top 20 brands with sales of Guinness draught dropping 2 per cent and Guinness Original 9 per cent in 2006, according to the latest figures from Nielsen.

Constellation's Australian favourite Hardys has retained its place at the top of the wine brand table, although in a tough market, it has dropped 5 per cent in value since 2005. Gallo has leapfrogged over Blossom Hill to take the number five slot, helped by a rebranding exercise last year.

South African wine brand Kumala has seen a dramatic fall from grace that has dropped it out of the top 20 - the brand's sales have plummeted 25 per cent since Constellation took it over from Vincor last year. Wolf Blass, new in at number 20, has taken its place in the chart.

Other success stories this year are Glen's Vodka, which made a new entry at number 18 on the back of 20 per cent sales growth, and Strongbow, which climbed four places to number 11 with 16 per cent growth.

Magners, the big story in the cider market, is still a long way away from the overall top 20 brands.

Top 20 brands


Brand Supplier Sales £m % Change

1 Stella Artois InBev UK 535.5 -7

2 Carling Coors 371.0 5

3 Foster's Scottish & Newcastle UK 318.1 14

4 Hardys Constellation 233.6 -5

5 Gallo E&J Gallo 231.9 22

6 Blossom Hill Percy Fox 226.0 6

7 Smirnoff Red Label Diageo 193.4 1

8 Carlsberg Carlsberg UK 193.2 20

9 Budweiser Anheuser-Busch 158.4 -2

10 Jacob's Creek Pernod Ricard 149.7 -3

11 Strongbow Scottish & Newcastle UK 132.4 16

12 Kronenbourg 1664 Scottish & Newcastle UK 132.1 3

13 Carlsberg Export Carlsberg UK 127.9 23

14 Bell's Diageo 113.3 -13

15 Famous Grouse Maxxium 112.2 2

16 Stowells of Chelsea Constellation 102.2 -7

17 Grolsch Coors 101.4 -16

18 Glen's Vodka Glen Catrine 93.9 20

19 Gordon's Diageo 93.7 -6

20 Wolf Blass Foster's EMEA 91.3 27

Nielsen MAT to Dec 30 2006, GB off-trade

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Is blended Scotch overshadowed by single malt in retailers?

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