China tease - off-trade waits for Harbin

23 February, 2007

Anheuser-Busch has launched an ad campaign for its Chinese beer, Harbin. The lager is mainly in the on-trade, but will go into Majestic next month and is also listed in wholesalers, including Dhamecha and Hothi.

Ads in London's Leicester Square Underground station and on illuminated billboards in Piccadilly Circus will run throughout Chinese New Year, from Feb 18-March 4. A-B is also running consumer promotions in London newspapers and magazines .

Harbin is brewed with Chinese and European hops and has 4.8 per cent abv. It is available in 33cl and 60cl bottles.

"We believe this could be a strong player in the import category and we will be working with our key customers to build distribution throughout 2007," said A-B PR manager Michelle Norman.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter