Cadbury goes over to the darker side

23 February, 2007

Cadbury Trebor Bassett 's newly launched Bournville Deeply Dark, made with 60 per cent cocoa, target s consumers who find some brands of dark chocolate too bitter.

Cadbury is investing £2 million in the brand launch.

Head of customer relations Mike Tipping said: "Dark chocolate sales have experienced substantial growth over the past two years, but there is an opportunity to drive sales further by offering a more mainstream product."

Cadbury Trebor Bassett is recalling a selection of its Easter chocolates due to cross contamination with products containing nuts and the absence of nut allergy labelling.

For a full list of the products, call the Cadbury helpline on 0800 818181 or log on to www.cadbury.co.uk/easterrecall.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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