McVitie's to show off its good side

23 February, 2007

McVitie's is rolling out a £2.5 million ad campaign called Share the Goodness. it will run for three months and includes in-store promotions, outdoor ads and a door drop to one million households in the UK.

The campaign will focus on the healthier offering of wholemeal in McVitie's Chocolate Digestives and the goodness of oats in McVitie's Hob Nobs.

Marketing manager Sarah Clatworthy said: "The campaign is aiming to re-engage consumers with the McVitie's core range and show that the brand is still relevant and valuable in today's modern world. McVitie's is synonymous with fantastic tasting biscuits, but the biscuits are also full of good ingredients, including wholemeal and oats."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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