Top Tip

23 February, 2007

We've come up with an idea that has turned out to be an absolute cracker. You often find that a lot of tasting notes on the back of wine labels tend to be garbage, so we've experimented with giving all the wines in our shop a five star rating based on customer feedback. Our customers are genuinely honest in their opinions and it gives us an idea of what we should be stocking. Customers seem happier to drink what other customers have recommended and pay really close attention to each wine's star rating.

Neil Madam, Wellmeadow Off-sales, Paisley

Are you itching to share the secrets of your success with other retailers, or can you offer pearls of wisdom on how to make money, save time or deal with irritating customers? Just send us your Top Tip and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter