COMPETITION Don't be a bore - be a pig

23 February, 2007

Greet your customers with the cry of "gung hay fat choy" and drink a special toast to the Chinese New Year with Tsingtao beer.

OLN has teamed up with Global Brands to offer 10 readers the chance to win a case of the UK's number one Chinese beer.

With almost a year gone since Global Brands started distributing Tsingtao in the UK, sales have rocketed, according to beer brands director JohnáHarley.

"We have been truly astonished at the level of acceptance of Tsingtao beer outside of its traditional market. Tesco report s it is its fastest-selling single imported beer and, with the Chinese New Year in full swing, the sales trend is set to increase even further," he said.

Chinese New Year celebrations begin on the first day of the Chinese lunar calendar in which each year is named after one of the 12 animals of the Chinese zodiac. Celebrations for Chinese New Year 2007 - the year of the pig - kicked off on Feb 18.

For a chance to get your hands on a case of Tsingtao, just answer this simple question:

When did Chinese New Year 2007 commence?

Send your answer with your name, address and telephone number, by March 9, to: OLN/Global Brands Competition, c/o Helen Tungland, Global Brands Ltd, Furnace Hill, Clay Cross, Chesterfield, Derbyshire S45 9NF or by email to helen.tungland@globalbrands.co.uk




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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