Waitrose wine team starring in TV ad

23 March, 2007

Five Waitrose wine buyers turned TV stars for the company's latest ad campaign.

Masters of Wine Justin Howard-Sneyd, Dee Blackstock, Julian Brind, Becky Hull and Susan McCraith joined 180 Waitrose wine specialists in South Africa to film the 30-second TV ad.

Wine buying manager Howard-Sneyd said: "Waitrose wine expertise is present at every level of the supply chain - from choosing the wine in the vineyard to selling in our branches. Customers can now see for themselves how passionate we are about the wines we source and sell."

Waitrose will run a French wine promotion from April 10 until May 7.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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