Scottish & Newcastle

23 March, 2007

UK has launched a TV ad campaign for Strongbow as part of a 27 million marketing investment in the brand this year. The ad aims to highlight how refreshing the cider is. Ciders marketing manager Stephen Mosey said: "Through research, we found that when our target consumers seek out their first pint of the night they are invariably looking for a drink that will quench their thirst."

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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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