Scottish & Newcastle

23 March, 2007

UK has launched a TV ad campaign for Strongbow as part of a 27 million marketing investment in the brand this year. The ad aims to highlight how refreshing the cider is. Ciders marketing manager Stephen Mosey said: "Through research, we found that when our target consumers seek out their first pint of the night they are invariably looking for a drink that will quench their thirst."

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What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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