Generous donations boost Benevolent

23 March, 2007

The Benevolent Ball last week made a net profit of more than £62,000 - a record performance. The drinks trade charity's event, held at London's Dorchester hotel, was attended by 390 people from the industry.

Benevolent chief executive Cheng Loo said: "Everyone enjoyed it . We had tremendous feedback and have had bookings already for next year."

The auction, which included a snow golf trip for four people with Chivas, raised more than £23,000. Proceeds will help former members of the drinks trade with health, housing and related needs.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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