Independents get ready for big week

23 March, 2007

In-store wine tastings will form part of National Independents' Week this year.

Constellation has already agreed to host wine tastings in stores throughout the week .

The My Shop is Your Shop campaign, starting on June 4, will replace National Independents' Day and aims to boost trade by reminding customers of the value of their local shop.

To request a promotional kit, e-mail emma@ima-group .




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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