Independents get ready for big week

23 March, 2007

In-store wine tastings will form part of National Independents' Week this year.

Constellation has already agreed to host wine tastings in stores throughout the week .

The My Shop is Your Shop campaign, starting on June 4, will replace National Independents' Day and aims to boost trade by reminding customers of the value of their local shop.

To request a promotional kit, e-mail emma@ima-group .




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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