Beer in brief

23 March, 2007

The Society of Independent Brewers has named Keith Bott its new president, taking over from Carola Brown, and Peter Amor is the new chairman, taking over from Bott.

Thwaites is celebrating its 200th anniversary by running a limited edition on-pack polo shirt promotion on all its take-home brands, including Thwaites Smooth and Thwaites Original.

Tiger Beer has launched an online viral campaign which gives web users the chance to dub their own words over famous scenes from Asian film Iron Monkey. The campaign aims to show that Tiger supports Asian films and build anticipation of Asian film events later this year. The tagline is Drink Sensibly, Dub Nasty.

Shepherd Neame has a new brewster, or female brewer, after microbiologist Jean Timmons passed her brewing exams to qualify for the role.

Shep s' limited edition Early Bird Spring Hop Ale is now in shops until the end of May.

Tennent's Lager has launched a TV ad campaign dedicated to all supporters of Scotland's national football team. The campaign - part of an 8 million sponsorship deal with the Scotland team - shows the lengths fans will go to to support their team.

Carlsberg has signed a four-year deal sponsoring the new Wembley Stadium, giv ing it pouring rights as well as the chance to offer tickets to all events in the stadium, from international football matches to music events.

Newcastle Brown Ale is celebrating its 80th anniversary by making its first appearance in a sausage. Yorkshire farmers Debbie and Andrew Keeble have used the brew in a pork & ale sausage.

Fuller's London Pride has been picked as the title sponsor for the English Golf Union Gold Medal, the flagship event for club handicap golfers.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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