Spirits in brief
Published:  23 March, 2007

VK Vodka Kick is sponsoring the Ford Fiesta Sporting Trophy. Running throughout 2007, the link-up will include branding on every car in the competition and a promotional presence at each rally. The overall trophy winner will win a rally car driving lesson with the

Stobar t VK World Rally Team driver Matthew Wilson.

Scion Spirits has launched Coole Swan, a liqueur made of Irish double cream and single malt Irish whiskey. The company, which is co-founded by David Phelan - the co-creator of Castle Brands - will release the liqueur in Ireland before rolling it out to the UK, US and travel retail markets over the summer.

A book containing whisky facts, anecdotes, statistics and contacts has been published in the UK. Whisky: A Brief History is written by whisky expert Gavin Smith and retails at 5.99. Find out more at www.ffnf.co.uk.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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