Scotch whisky group calls for unit information on bottles

23 March, 2007

The Scotch Whisky Association is calling on the new Scottish Executive to work in partnership with distillers to include unit information on all bottles of Scotch whisky.

In its election manifesto, the SWA is seeking cross-party backing for a partnership to tackle alcohol misuse and create improved sensible drinking messages.

SWA spokesman David Williamson said: "The vast majority of Scotch whisky bottles already have some form of unit information, but we want the trade as a whole to go down this route to give consumers a greater awareness of what they're drinking."

The trade body hopes the new Scottish Executive will work with "a wide range of public and private stakeholders" in a bid to change cultural attitudes to alcohol. Its proposals highlight the need to "focus on evidence-based measures that make a difference", including getting rid of irresponsible drinks promotions in both the on and off-trade.

The other main strands of its manifesto include stronger legal protection for Scotch whisky, supporting international competitiveness and building a sustainable future for distillers.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter