Scotch whisky group calls for unit information on bottles

23 March, 2007

The Scotch Whisky Association is calling on the new Scottish Executive to work in partnership with distillers to include unit information on all bottles of Scotch whisky.

In its election manifesto, the SWA is seeking cross-party backing for a partnership to tackle alcohol misuse and create improved sensible drinking messages.

SWA spokesman David Williamson said: "The vast majority of Scotch whisky bottles already have some form of unit information, but we want the trade as a whole to go down this route to give consumers a greater awareness of what they're drinking."

The trade body hopes the new Scottish Executive will work with "a wide range of public and private stakeholders" in a bid to change cultural attitudes to alcohol. Its proposals highlight the need to "focus on evidence-based measures that make a difference", including getting rid of irresponsible drinks promotions in both the on and off-trade.

The other main strands of its manifesto include stronger legal protection for Scotch whisky, supporting international competitiveness and building a sustainable future for distillers.

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