WKD's Nuts about lad football fans

23 March, 2007

WKD has teamed up with lad magazine Nuts in a bid to target young male footie fans.

Kicking off at the end of this month, Beverage Brands will sponsor the WKD Nuts Football Awards with gongs being awarded to winners of a number of categories including Crowd Chant of the Season and Football's Dodgiest Barnet.

The competition will run in 16 weekly issues of the magazine with the winners revealed in June. The sponsorship is designed to reinforce awareness of WKD among its target audience of 18 to 25-year-old male football fans, according to marketing director Karen Salters.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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