WKD's Nuts about lad football fans

23 March, 2007

WKD has teamed up with lad magazine Nuts in a bid to target young male footie fans.

Kicking off at the end of this month, Beverage Brands will sponsor the WKD Nuts Football Awards with gongs being awarded to winners of a number of categories including Crowd Chant of the Season and Football's Dodgiest Barnet.

The competition will run in 16 weekly issues of the magazine with the winners revealed in June. The sponsorship is designed to reinforce awareness of WKD among its target audience of 18 to 25-year-old male football fans, according to marketing director Karen Salters.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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