WKD's Nuts about lad football fans

23 March, 2007

WKD has teamed up with lad magazine Nuts in a bid to target young male footie fans.

Kicking off at the end of this month, Beverage Brands will sponsor the WKD Nuts Football Awards with gongs being awarded to winners of a number of categories including Crowd Chant of the Season and Football's Dodgiest Barnet.

The competition will run in 16 weekly issues of the magazine with the winners revealed in June. The sponsorship is designed to reinforce awareness of WKD among its target audience of 18 to 25-year-old male football fans, according to marketing director Karen Salters.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter