Icy reception good for gum

23 March, 2007

Wrigley has rolled out its latest TV ads for Extra Ice with a Liquid Burst to target teens.

The campaign is predicted to reach an estimated 13 million people.

Nationwide sampling, a bespoke website and viral campaign will back the launch.

The gum comes in 10-packs of spearmint or peppermint flavour with a recommended retail price of 49p.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter