Singing in the rain for Welsh water

23 March, 2007

W ales-based Brecon Carreg is encouraging the nation to celebrate rain in its latest marketing campaign.

The company will roll out a series of rain-themed events - from photography competitions to the Brecon Carreg cardboard boat race.

By "looking at the fun that can be had on rainy days", the campaign will encourage consumers to appreciate the benefits of the wet Welsh weather, according to a spokeswoman.

" Wales and particularly the Brecon Beacons National Park, where Brecon Carreg Natural Mineral Water originates, has one of highest annual rainfalls in the UK ," she

added.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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