Walkers bags carbon footprint 'first'

23 March, 2007

Walkers Crisps is claiming to be the first mass-marketed food brand to feature a carbon logo on the front of its packs.

In an effort to demonstrate its commitment to reducing its carbon footprint, Walkers will add the logo to packs of Cheese & Onion from mid-April.

A spokesman from the Carbon Trust said: "In order to qualify for a Carbon Trust label, companies need to show their commitment to managing and reducing their carbon emissions before completing a rigorous carbon analysis of their product supply chain."

To find out more, go to www.walkerscarbonfootprint.co.uk.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter