Prices too high for first growth Bordeaux 2006

06 April, 2007

Bordeaux 2006 en primeurs will not sell unless prices are slashed, top wine merchants have warned.

Berry Bros & Rudd sales director Simon Staples said Bordeaux châteaux should take last year's frenzied market into account before setting 2006 pricing.

Staples said: "Customers have a 2005 hangover - they spent too much money. I spent five times more than I was going to and most people spent at least double. If first growths sold for £450 in 2005, people are n't going to spend £380 on 2006."

He said prices must drop to around £100 a bottle for first growths and £40 for seconds. This represents up to a 70 per cent reduction on 2005.

Tanners' fine wine sales director Rod Holloway agreed . "If they don't reduce their prices, they are not going to sell them."

One wine merchant's sales director , who asked not to be named, said: "Prices have got to come down because the vintage isn't as good as it was last year ... and even though last year was brilliant, we thought prices were high."

Staples - currently tasting en primeurs in Bordeaux - said his comments had "caused a bit of a reaction" from the Bordelais.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter