Lukewarm reaction to over-ice bubbly
Published:  06 April, 2007

Piper-Heidsieck Champagne will roll out a serve-over-ice campaign for its Brut NV this summer.

A spokeswoman said the idea , inspired by French "piscine-serve", would initially go into the on-trade . Piper-Heidsieck has designed branded glasses for the drink.

Waitrose Champagne buyer Dee Blackstock MW said: "I guess they're taking a leaf out of Magners' book. If we have another hot summer it is sure to catch on as a trend, particularly in the City.

"However, this is definitely not for me. Why pay through the nose for the end product of those oh-so-expensive grapes, production methods and marketing, and then put water - albeit frozen - into it "

OLN's wine editor at large Tim Atkin MW said: " Why dilute a perfectly good Champagne by adding ice to it?"




Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter