Brothers cider tunes to Glastonbury

06 April, 2007

Brothers Pear Cider has signed a four-year sponsorship deal to become the official cider of the Glastonbury Festival in June . It is also running an on-pack competition to win tickets to the event through Asda.

Four pairs of tickets are up for grabs in the promotion, which aims to drive traffic to Brothers Drinks' website www.brotherscider.co.uk.Co-founder Matthew Showering said: " Our competition will give festival-goers another opportunity to get hold of the tickets after they go on sale in April."

Brothers has listings in Asda, Tesco Extra, Booths, James Hall (North West Spar) and Booker.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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