Brothers cider tunes to Glastonbury

06 April, 2007

Brothers Pear Cider has signed a four-year sponsorship deal to become the official cider of the Glastonbury Festival in June . It is also running an on-pack competition to win tickets to the event through Asda.

Four pairs of tickets are up for grabs in the promotion, which aims to drive traffic to Brothers Drinks' website www.brotherscider.co.uk.Co-founder Matthew Showering said: " Our competition will give festival-goers another opportunity to get hold of the tickets after they go on sale in April."

Brothers has listings in Asda, Tesco Extra, Booths, James Hall (North West Spar) and Booker.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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