Brothers cider tunes to Glastonbury

06 April, 2007

Brothers Pear Cider has signed a four-year sponsorship deal to become the official cider of the Glastonbury Festival in June . It is also running an on-pack competition to win tickets to the event through Asda.

Four pairs of tickets are up for grabs in the promotion, which aims to drive traffic to Brothers Drinks' website www.brotherscider.co.uk.Co-founder Matthew Showering said: " Our competition will give festival-goers another opportunity to get hold of the tickets after they go on sale in April."

Brothers has listings in Asda, Tesco Extra, Booths, James Hall (North West Spar) and Booker.




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter