Beer in brief

06 April, 2007

The memoir of late Young's chairman John Young - Acting Up - has been published. Young died in September, just weeks after finishing the book. It tells the story of his life, from his career as a fighter pilot in World War II to more than 40 years heading up the family-owned brewery. To order a copy visit Shepherd Neame has posted a 3.5 per cent turnover hike to £50.6 million in the six months to Dec 30 2006. The Kent brewer 's overall beer volumes climbed 3.4 per cent, with Asahi putting in a particularly good performance. Pre-tax profits rose 9.6 per cent to £5.1 million.

Heineken is celebrating the fourth anniversary of its move from 3.4 per cent abv Heineken Cold Filtered to a 5 per cent abv imported lager. Customer marketing controller Chris Duffy said the brand has grown strongly year on year since its relaunch - despite initially wiping out a large chunk of its sales through the move and in spite of the strong performance of standard lagers compared with premium lagers in the current market.

Scottish & Newcastle UK's San Miguel is sponsoring Spanish and Latin American film festival Viva, which is running in art-house cinemas across the UK. The festival will showcase some 100 Hispanic films, including new features, shorts, documentaries and a horror-themed section to mark the 13th year of the festival.

Magners is sponsoring the 2007 Brighton Festival Fringe in May, with branding on venue boards, maps, brochures and other materials. It is backing the sponsorship with an outdoor, press and radio campaign and a PR drive. The cider already sponsors venue boards and a map of the Edinburgh Festival Fringe, the Glasgow Comedy Festival, and has extended its sponsorship of rugby club London Wasps until 2009.

Carlsberg's Old Lions ad, in which legendary former professional footballers get together to play in a pub league, has picked up a series of gongs at the British Television Advertising Awards.

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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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