The future's orange for Coca-Cola

06 April, 2007

Coca-Cola Enterprises is backing its new limited edition Coca-Cola Orange with a 2.5 million marketing campaign .

As part of the company's Coke Side of Summer campaign, Coca-Cola Orange will hit retailers' shelves in July. It will be available in 50cl and 2-litre bottles, and multipacks containing six 33cl cans.

Head of marketing Anita Huntley said: "Consumers are becoming increasingly demanding in the search for new and exciting flavours and we are keen to innovate with our most famous brands in exciting ways to drive category growth."

Coca-Cola has been chosen as the official supplier to the new Wembley stadium, continuing the brand's association with football.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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