In brief

06 April, 2007

Ribena is hoping to boost sales this summer with a new 1.25-litre share-size bottle. Available in Ribena Blackcurrant and Ribena Really Light Blackcurrant, the larger bottle will be backed by a £7 million media campaign.

Drinks retailers buying a Husky chiller over the next three months could bag themselves a ticket to see England's cricket team play India in the NatWest Series International. The company is giving away three hospitality tickets worth £1,000 for the match on Aug 21 in three prize draws. For more details or to order a chiller, call 01455 555340 or visit www.husky-direct.com.l Imperial Tobacco has revamped its flagship cigar brand Classic. Replacing the traditional flip-top box, tins will contain 10 foil-wrapped fine cigars.

Marbran has launched what it says is the UK's first wheat and potato baked snack. Crips is made using a biscuit baking process rather than being fried so it's lower in fat . Marbran†has patented the recipe so it can never be replicated outside of the Crips factory.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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