MARKET MONITOR A graphic guide to the off-trade

20 April, 2007

If you're an independent, specialist chain or convenience store, cider is your secret weapon in the battle against the supermarkets. While multiple grocers dominate the drinks market as a whole, cider is the one category where volume sales are split nearly equally between supermarkets and the impulse sector, according to the latest Nielsen statistics.

Despite their much-publicised loss-leading on beer, supermarkets account for only

60 per cent of lager sold in the UK off-trade, and 65 per cent of the total beer market. Wine is a stronger suit - multiple grocers account for 73 per cent of light wine, 77 per cent of fortified wine and 81 per cent of sparkling wine.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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