Summer outing for Camden Park

20 April, 2007

Camden Park wine brand has planned a summer consumer campaign in Threshers and Wine Rack stores nationwide.

Kicking off in June, it will include case deals, a seasonal food and wine event, in-store PR activity and promotions. A website and blog targeting men aged over 25 will be unveiled at the LIWSF.

A new addition to the Camden Park range will be rolled out in June. Camden Park Pinot Noir 2006 will be sold exclusively in Threshers and Wine Rack stores and will retail at 7.99.

Supplier Orbital described the wine as having "flavours reminiscent of raspberry and black cherry".




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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