Giveaway supports tastings

20 April, 2007

Bestway Cash & Carry is supporting in-store tastings with a wine giveaway this spring and summer.

The Take One to Taste campaign offers drinks retailers a free bottle , to be used for shop tastings, when they buy a case of Cellar Estates Claret or Bordeaux Blanc.

Tasting notes and window posters will also be given away throughout the promotional period.

Bestway managing director Younus Sheikh said: "There is no question that the Cellar Estates brand has been given top marks for both quality and value and this tasting initiative has been designed to help our customers help their customers appreciate these key selling points of the Cellar Estates brand by promoting individual wines with in-store tastings."

A 6 x 75cl case of Cellar Estates costs £15.89 excluding VAT .




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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