Stormhoek puts pink on ice

20 April, 2007

First it was cider, then Champagne. Now rosť wine gets the over-ice treatment as Stormhoek launches Couture.

The South African rosť will be launched at food festival Taste London 2007, where a mixologist will serve the wine in four guises. A spokeswoman for supplier Orbital said: "The four serves are: in a tumbler with big blocks of ice, which is a bit more blokey; in a Champagne glass with crushed ice and strawberries; served in a Martini glass with a pink sugar frosting; and in a normal wine glass."

Orbital's consumer sampling campaign will see the team take to the road in a pink, branded ice-cream van, complete with ice bar, targeting supermarkets and wine specialists. Goodies including branded umbrellas, sweets, sunglasses and T-shirts will be given away.

Winemaker Graham Knox said he had developed the Pinotage/Shiraz/Cabernet Sauvignon blend with serving over ice in mind. Stormhoek chief executive Jason Korman said: "The ongoing popularity of rosť, the success of Magners cider over ice and a survey we conducted in South Africa gave us the idea to develop it. We see it as part of a trend where rosť can be consumed like a cocktail, making it an even more sophisticated drink." Couture will launch to the trade in June at £6.99.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter