Pride preys on up-market males

20 April, 2007

Fuller's has launched a new round of TV ads for London Pride.

The ads aim to promote London Pride's quality, and will run on terrestrial channels in London and the south east, and nationwide on satellite, cable and digital channels. They will be targeted at an "upmarket male audience" and scheduled around live sport, dramas and documentaries.

Fuller's Beer Company managing director John Roberts said: "Whenever we conduct research into why people choose London Pride, the outstanding quality and flavour of our beer always comes out on top. We wanted a campaign that reflected this, and one that focused on how we ensure the quality is there in the first place ."




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter