20 April, 2007

has launched a £5 million consumer campaign for its South African wine brand Kumala. Let The Adventure Begin is aimed at young professionals and includes a 12-month sponsorship of London radio station Heart 106.2's Club Classics, press advertising and a competition for one customer to win a £2,000 holiday by spotting one of 20 Kumala branded taxis. The campaign is expected to reach 2 million people in and around London over the next year.

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What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know