Constellation

20 April, 2007

has launched a £5 million consumer campaign for its South African wine brand Kumala. Let The Adventure Begin is aimed at young professionals and includes a 12-month sponsorship of London radio station Heart 106.2's Club Classics, press advertising and a competition for one customer to win a £2,000 holiday by spotting one of 20 Kumala branded taxis. The campaign is expected to reach 2 million people in and around London over the next year.

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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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