Relaunch for popular Creme Egg bar

20 April, 2007

Cadbury Trebor Bassett is spending 2.5 million on a TV ad to back the relaunch of its Cadbury Dairy Milk with Creme Egg bar.

Targeting young, on-the-go shoppers, the ad is designed to drive impulse sales and to attract new consumers . Retailers can also get th eir hands on in-store POS.

A spokesman said: "Cadbury Dairy Milk with Cadbury Creme Egg bar was one of the biggest confectionery launches of 2006, achieving sales of more than 12 million. It has proved itself as a winning new variant offering retailers the opportunity to drive important impulse purchases."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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