Relaunch for popular Creme Egg bar

20 April, 2007

Cadbury Trebor Bassett is spending £2.5 million on a TV ad to back the relaunch of its Cadbury Dairy Milk with Creme Egg bar.

Targeting young, on-the-go shoppers, the ad is designed to drive impulse sales and to attract new consumers . Retailers can also get th eir hands on in-store POS.

A spokesman said: "Cadbury Dairy Milk with Cadbury Creme Egg bar was one of the biggest confectionery launches of 2006, achieving sales of more than £12 million. It has proved itself as a winning new variant offering retailers the opportunity to drive important impulse purchases."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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