Top Tip

20 April, 2007

My top tip is about connecting with the customer and promoting repeat purchases. Always have one of the following to give to new customers flying through - an up-to-date wine list, a newsletter, upcoming in-store tasting invite, brochure of other services such as wedding lists, godchild cases, en-primeur etc. Independent merchants never have enough time, staff or money to continuously target and retain customers through on-going marketing, but the above hand-outs often reminds customers to come back.

Greg Sherwood, Handford Wines, London

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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