Top Tip

20 April, 2007

My top tip is about connecting with the customer and promoting repeat purchases. Always have one of the following to give to new customers flying through - an up-to-date wine list, a newsletter, upcoming in-store tasting invite, brochure of other services such as wedding lists, godchild cases, en-primeur etc. Independent merchants never have enough time, staff or money to continuously target and retain customers through on-going marketing, but the above hand-outs often reminds customers to come back.

Greg Sherwood, Handford Wines, London

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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