RosÚ heads up Gallo range relaunch

09 March, 2007

Gallo is launch ing a rosÚ as part of a revamp of Gallo Family Vineyards range.

The Shiraz RosÚ is positioned to appeal to drinkers who prefer a drier style of rosÚ . Western European marketing director Jane Hunter said: "The launch of the Gallo Family Vineyards Shiraz Ros Ú demonstrates a commitment to bringing a variety of wine styles to the market and to innovation in the rosÚ category."

Gallo will relaunch its tier wines in new packaging in April, and the Sierra Valley name will be removed to make Gallo the most prominent name .

The label design has also been refreshed to give the brand a more premium feel and varietals will be differentiated on a bar beneath the label.

Hunter added: "The striking visuals on the new packaging appeal to a broad range of people. Tests with our most loyal consumers proved extremely positive ."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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