Catalan choice to come to UK stores

09 March, 2007

Anheuser-Busch is to import Barcelona lager Estrella Damm into the UK from mid-March.

UK & Ireland managing director David Dryden said: "The UK import beer category continues to grow at a double-digit rate and adding Estrella Damm to our portfolio strengthens our presence in this segment. Damm's meticulous selection process for the beer's ingredients and its strict brewing standards fit perfectly with Anheuser-Busch's commitment to delivering only the highest quality beers to consumers."

Estrella Damm was launched in Spain in 1876 and is the only beer produced in Barcelona.

A-B will soon announce details of marketing to back t he launch .

Anheuser-Busch Europe 0208 332 2302




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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