Fans can sing when they're winning

09 March, 2007

Carlsberg is

banking on music and football

this summer

with a four-year

Glastonbury

festival deal

and

a competition to find

the best football fan.

England fans can compete

for tickets to every

England match at Wembley Stadium

in a multiple-choice quiz at www.englandsbestfan.com/probably. Five regional winners will

face a public vote

to be named England's Best Fan Definitely.

Head of sponsorship & media relations Gareth Roberts said: "England fans are real know-it-alls when it comes to football

and now, through Carlsberg, they have the chance to prove it."

The brewer

signed a

four-year deal with Glastonbury Festival

which gives it exclusive rights to promotions as well as pouring rights . Carlsberg UK is planning competitions giving fans the chance to win VIP tickets to the festival through supermarkets, pubs and clubs.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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