Fans can sing when they're winning

09 March, 2007

Carlsberg is

banking on music and football

this summer

with a four-year

Glastonbury

festival deal

and

a competition to find

the best football fan.

England fans can compete

for tickets to every

England match at Wembley Stadium

in a multiple-choice quiz at www.englandsbestfan.com/probably. Five regional winners will

face a public vote

to be named England's Best Fan Definitely.

Head of sponsorship & media relations Gareth Roberts said: "England fans are real know-it-alls when it comes to football

and now, through Carlsberg, they have the chance to prove it."

The brewer

signed a

four-year deal with Glastonbury Festival

which gives it exclusive rights to promotions as well as pouring rights . Carlsberg UK is planning competitions giving fans the chance to win VIP tickets to the festival through supermarkets, pubs and clubs.




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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