Stella's tennis tourney renamed

09 March, 2007

InBev UK has renamed the Stella Artois Tennis Championships at London's Queen's Club the Artois Tennis Championships

in a move to promote the Artois "family" of brands, including Peeterman Artois and Artois Bock.

Stella has

sponsor ed the championship, which runs

ahead of Wimbledon in June, since it

started in 1979.

InBev marketing director Devin Kelly said: "We are reflecting the evolving nature of the Artois brand - which has now grown to include a family of premium brands - with the sponsorship of the 2007 Artois Tennis Championships."

This year's tournament, broadcast on the BBC, starts on June 11

and will feature international tennis stars including Rafael Nadal, Andy Roddick, Lleyton Hewitt, Andy Murray and Tim Henman.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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