'Hidden jewel' sparkles in redesign

09 March, 2007

Chivas Brothers is targeting the premiumámalt whisky category with the launch of Longmorn 16 Year Old.

Replacing the existing 15 Year Old expression, the re design aims to give the brand a more contemporary presentationáwhile retaining its hertitage and craftmanship, according to Chivas.

Neil Macdonald, brand director for malts, said: "Longmorn has been considered the hidden jewel of Speyside for many years by distillers and connoisseurs alike and the new Longmornáis the perfect expression of luxury malt."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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