Well-dressed promotion for WKD

09 March, 2007

WKD and clothing retailer USC are launching an £8 million on-pack promotion giving instant discount on major clothing brands.

The 1.5 million vouchers give shoppers £5 off any purchase in a USC store. The promotion also features a free prize draw with the chance to win a makeover worth £1,000, a year's supply of WKD and a £500 shopping spree with a USC fashion stylist.

Karen Salters, marketing director of Beverage Brands, said: "The high-value nature of the promotion will reward brand loyalty and generate repeat purchases of WKD in the coming months — so retailers need to gear up with adequate stocks to cope with increased demand ."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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